Arianne
hys, Beckett, and I have been sitting in the 1938 Crocker conference room for the past thirty
minutes. I’ve been dying to share my idea with them, but I wanted to wait for Rhys to return from
Asia.
This is a month in the making. Thirty days of due diligence. Four weeks of thinking, planning and
strategizing. Even though the ground-breaking idea was planted in my head well before our
business trip, I can’t deny the impact of the three-day conference in Germany. Looking at
Sennheiser’s success from the inside gave me the confidence to push forward.
I finish my presentation. “What do you think, gentlemen?” “SCORE Yours,” Rhys says. Beckett
tilts his head to the side. “SCORE Yours.” I nod. “SCORE Yours.” They exchange a knowing look
like they’re having a silent conversation.
I’ve walked Rhys and Beckett through the production aspect of the project, now it’s a question of
selling them on how this edgy conc ept is what their company needs to reach the next level. “It has
strong brand recognition and ‘yours’ brings forth the unique aspect of this new line of product.”
“I can see it,” Rhys says. “Everything on the market is a different shade of sameness,” I say.
“SCORE Yours stands out. There are two ways of getting customizable headphones—you either do
it yourself or you scour the pages of Etsy to find a refurbished pair with a design you like. With
SCORE Yours, we’re talking about brand new out-of-the-box top quality sleek painted
headphones customized to your customers’ taste. True, there’s a waiting time—so, no instant
gratification—but the end result will be well worth it.”
“Pricey headphones with a high gloss paint job,” Beckett says. “This is how your company goes
from a few billion dollars to eight billion dollars or more.”
They nod their approval. “We’d paint the outer brackets, the outer headbands and domes,” I say.
“The slogan I had in mind goes as follows, SCORE Yours—top quality headphones combined with
our signature customization... just for you. As unique as you.” I’m on a roll. “If we can source out
some cool artists, we could also offer cool artwork or graffiti designs via decals as another
exclusive customizable line.” My eyes bounce from Rhys to Beckett.
“Arianne, this is pure gold,” Rhys says. “I love it.” “I agree,” Beckett says. “I love every aspect of
this conc ept.” Even though Beckett and I have been dating for almost two months, I’ve guarded this
idea close to my heart, careful not to reveal anything before the presentation.
Pride courses through me. “I’m pleased.” “We already have an unfair advantage, but this will leave
our competitors in the dust,” Rhys says.
“That’s the whole point,” I say. “There will be copycats. But SCORE will be the first on the market,
therefore the leader.”
“As long as everybody remembers who’s number one, I can live with that,” Beckett says.
We all laugh. “Now that you’re on board, let’s talk about launching SCORE Yours with a bang.” I
can hardly contain my excitement.